| 000 | 01128cam a2200253 i 4500 | ||
|---|---|---|---|
| 999 |
_c253 _d253 |
||
| 020 | _a9781259548147 | ||
| 020 | _a1259548147 | ||
| 020 | _a9781259921698 | ||
| 020 | _a1259921697 | ||
| 020 | _a1260152308 | ||
| 020 | _a9781260152302 | ||
| 050 | 0 | 0 |
_aHF 5823 _bBEL |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / |
| 250 | _a11th edition. | ||
| 260 |
_aNewYork, NY; _bMcGraw-Hill Education ; _cc 2018. |
||
| 300 |
_axli, 764 pages : _billustrations ; |
||
| 505 | 0 | _aPart 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A., | |
| 942 | _cBK | ||