| 000 | 02500cam a2200265 i 4500 | ||
|---|---|---|---|
| 999 |
_c254 _d254 |
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| 020 | _a9781259546983 | ||
| 020 | _a1259546985 | ||
| 020 | _a9781259255915 | ||
| 020 | _a1259255913 | ||
| 050 | 0 | 0 |
_aHD 30.28 _bGAM |
| 100 | 1 | _aGamble, John | |
| 245 | 1 | 0 |
_aEssentials of strategic management : _bthe quest for competitive advantage / |
| 250 | _a5th ed. | ||
| 260 |
_aNew York, NY. ; _bMcGraw-Hill ; _cc 2017. |
||
| 300 |
_axvii, 462 pages : _billustrations ; |
||
| 490 | 0 | _aMcGraw-Hill international edition | |
| 500 | _aRevised edition of the authors' Essentials of strategic management, 2015. | ||
| 505 | 0 | _aConcepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aCompetition. | |
| 700 | 1 | _aThompson, Arthur A., | |
| 700 | 1 | _aPeteraf, Margaret Ann, | |
| 942 | _cBK | ||