000 00617nam a2200217 a 4500
020 _a0070898332
050 0 0 _aHF 5415
_bMAR
245 0 0 _aMarketing /
250 _a5th Canadian ed.
260 _aToronto, Ontario :
_bMcGraw-Hill Ryerson Limited,
_cc2003.
300 _axxxv, 670 pages :
_bIllustrations ;
500 _aIncludes bibliographical references and index.
650 0 _aMarketing.
650 0 _aMarketing - Canada.
700 1 _aBerkowitz, Eric N.
700 1 _aCrane, Frederick G.
700 1 _aKerin, Roger A.
700 1 _aHartley, Steven W.
700 1 _aRudelius, William.
942 _cBK
_2lcc
999 _c2667
_d2667