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| 020 | _a0070275432 | ||
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_aHF 5415.135 _bCRA |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 | _aStrategic marketing / |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
||
| 300 |
_axvi, 752 pages: _bIllustration; |
||
| 650 | 0 | _aMarketing- decision making. | |
| 650 | 0 | _aMarketing-management. | |
| 650 | 0 | _aMarketing- management- case studies. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh023/99010060.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh022/99010060.html |
| 942 |
_2lcc _cBK |
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| 999 |
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