| 000 | 00675cam a22002294a 4500 | ||
|---|---|---|---|
| 020 | _a0273676458 | ||
| 020 | _a9780273676454 | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bPIC |
| 100 | 1 | _aPickton, David. | |
| 245 | 1 | 0 | _aIntegrated marketing communications / |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPearson Education Limited, _cc2005. |
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| 300 |
_axxii, 760 pages : _billustrations ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 | _aSales promotion. | |
| 650 | 7 | _aMarketing. | |
| 650 | 7 | _aAdvertising. | |
| 650 | 7 | _aDirect marketing. | |
| 700 | 1 | _aBroderick, Amanda. | |
| 942 |
_2lcc _cBK |
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| 999 |
_c3216 _d3216 |
||