| 000 | 00688cam a22002178i 4500 | ||
|---|---|---|---|
| 020 | _a9781944659004 (hardcover) | ||
| 020 | _a9781944659011 (pbk.) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bWIR |
| 100 | 1 | _aWirtz, Jochen. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / |
| 250 | _a8th ed. | ||
| 260 |
_aNew Jersey : _bWorld Scientific Publishing Co. Inc., _cc2016. |
||
| 300 |
_axvii, 783 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 650 | 0 | _aProfessions - marketing. | |
| 650 | 0 | _aService industries - marketing. | |
| 650 | 0 | _aCustomer services - marketing. | |
| 700 | 1 | _a Lovelock, Christopher H. | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c337 _d337 |
||