| 000 | 00677cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a0072322977 | ||
| 020 | _a9780072322972 | ||
| 020 | _a9780071180252 | ||
| 020 | _a0071180257 | ||
| 050 | 0 | 0 |
_aHF 5415.1 _bBEA |
| 100 | 1 | _aBearden, William O. | |
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill Irwin, _cc2001. |
||
| 300 |
_axxxvii, 596 pages : _bIllustrations ; |
||
| 490 | 1 | _aSeries in marketing, | |
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 6 | _aUnited States. | |
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 942 | _cBK | ||
| 999 |
_c3481 _d3481 |
||