| 000 | 00556cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0130276618 | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bKER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001. |
||
| 300 |
_axiii, 729 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing-Decision making-Case studies. | |
| 650 | 0 | _a Marketing-Management-Case studies. | |
| 700 | 1 | _aPeterson, Robert A. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3573 _d3573 |
||