| 000 | 00867cam a2200241Mi 4500 | ||
|---|---|---|---|
| 020 | _a9780132161077 | ||
| 020 | _a0132161079 | ||
| 020 | _a0132063972 | ||
| 020 | _a9780132063975 | ||
| 050 | 4 |
_aHF 5415.13 _bMAR |
|
| 245 | 1 | 0 | _aMarketing management / |
| 250 | _a14th ed. | ||
| 260 |
_aToronto : _bPearson ; _cc2013 |
||
| 300 |
_axxviii, 715 pages : _bIllustrated ; |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aUnderstanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth. | |
| 650 | 0 | _aMarketing-Europe-Management. | |
| 700 | 1 | _aKotler, Philip, | |
| 700 | 1 | _aKeller, Kevin Lane, | |
| 700 | 1 | _aSivaramakrishnan, Subramanian, | |
| 700 | 1 | _aCunningham, Peggy H., | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3579 _d3579 |
||