| 000 | 00743cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a0130144274 | ||
| 020 | _a9780130144270 | ||
| 050 | 4 |
_aHF 5415 _bMAR |
|
| 245 | 0 | 0 |
_aMarketing : _breal people, real decisions / |
| 260 |
_aToronto : _bPrentice Hall, _cc2001. |
||
| 300 |
_axix, 587 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _apt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product. | |
| 650 | 0 | _aMarketing-Vocational guidance. | |
| 650 | 7 | _aMarketing. | |
| 700 | 1 | _aSolomon, Michael R. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3581 _d3581 |
||