| 000 | 00942cam a2200265M 4500 | ||
|---|---|---|---|
| 020 | _a0137131844 | ||
| 020 | _a9780137131846 | ||
| 020 | _a0136026605 | ||
| 020 | _a9780136026600 | ||
| 050 | 4 |
_aHF 5415.13 _bKOT |
|
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 | _aA framework for marketing management / |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, New Jersy : _bPearson Prentice Hall ; _cc2009. |
||
| 300 |
_axxii ,362 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 650 | 4 | _aMarketing - mangement - computer simulation. | |
| 700 | 1 | _aKeller, Kevin Lane. | |
| 856 | 4 | 2 |
_uhttp://www.gbv.de/dms/zbw/563370807.pdf _yInhaltsverzeichnis |
| 856 | 4 | 2 | _uhttp://www.gbv.de/dms/zbw/563370807.pdf |
| 856 | 4 | 1 | _uhttp://digitale-objekte.hbz-nrw.de/storage/2009/03/30/file_4/2931015.pdf |
| 856 | 4 | 1 | _uhttp://digitale-objekte.hbz-nrw.de/storage/2008/12/16/file_109/2700571.pdf |
| 942 | _cBK | ||
| 999 |
_c3587 _d3587 |
||