| 000 | 00746cam a2200193 i 4500 | ||
|---|---|---|---|
| 999 |
_c361 _d361 |
||
| 020 | _a9780077861063 | ||
| 020 | _a007786106X | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bPET |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 | _aA preface to marketing management / |
| 250 | _a14th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc 2013. |
||
| 300 |
_axvii, 269 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 520 | _aOffers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBK | ||