000			00721cam a22002294a 4500
999			_c364 _d364
020			_a9781412987240 (pbk. : alk. paper)
020			_a1412987245 (pbk. : alk. paper)
050	0	0	_aHF 5814 _bUSI
245	0	0	_aUsing qualitative research in advertising : _bstrategies, techniques, and applications /
250			_a2nd ed.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2012.
300			_axv, 218 p. : _bIllustrations ;
500			_aIncludes index.
650		0	_aAdvertising - research.
650		0	_aMarketing research - methodology.
650		0	_aQualitative research.
700	1		_aMorrison, Margaret A.
700	1		_aHaley, Eric.
700	1		_aSheehan, Kim Bartel.
700	1		_aTaylor, Ronald.
942			_cBK