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020			_a0870945297
020			_a9780870945298
020			_a0256031746
020			_a9780256031744
050	0	0	_aHN 29 _bALR
100	1		_aAlreck, Pamela L.
245	1	4	_aThe survey research handbook /
260			_aHomewood, Ill. : _bR.D. Irwin, Inc., _cc1985.
300			_axix, 429 pages : _bIllustrations ;
490	1		_aIrwin series in marketing,
500			_aIncludes index.
505	0		_aPART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.
650		0	_aSocial surveys - handbooks, manuals, etc.
650		2	_aData Collection - methods.
700	1		_aSettle, Robert B.
942			_cBK
999			_c3868 _d3868