000 00427cam a2200169 a 4500
020 _a0340859016
020 _a9780340859018
050 4 _aHD 69
_bLAV
100 1 _aLaver, Pete.
245 1 0 _aBuilding a brand in a week /
260 _aLondon :
_bHodder & Stoughton,
_cc2002.
300 _a96 pages :
_bIllustrations ;
490 1 _aIn a week series,
650 0 _aBrand name products.
650 0 _aTrademarks.
942 _cBK
999 _c3874
_d3874