000			01949cam a2200229 a 4500
020			_a0130144290
020			_a9780130144294
050		4	_aHF 5415.13 _bKOT
100	1		_aKotler, Philip.
245	1	0	_aMarketing management /
250			_aCanadian 10th ed.
260			_aToronto : _bPrentice Hall Canada, _cc2001.
300			_axxiv, 775 pages : _bIllustrations ;
500			_aIncludes bibliographical references and index.
505	0		_apt. I. Understanding marketing management -- 1. Marketing in the twenty-first century -- 2. Building customer satisfaction, value, and retention -- 3. Winning markets: market-oriented strategic planning -- -- pt. II. Analyzing marketing opportunities -- 4. Gathering information and measuring market demand -- 5. Scanning the marketing environment -- 6. Analyzing consumer markets and buying behaviour -- 7. Analyzing business markets and business buying behaviour -- 8. Dealing with the competition -- 9. Identifying market segments and selecting target markets -- -- pt. III. Developing marketing strategies -- 10. Positioning the market offering through the product life cycle -- 11. Developing new products -- 12. Designing global market offerings -- -- pt. IV. Making marketing decisions -- 13. Managing product lines and brands -- 14. Designing and managing services -- 15. Designing pricing strategies and programs -- -- pt. V. Managing and delivering marketing programs -- 16. Managing marketing channels -- 17. Managing retailing, wholesaling, and market logistics -- 18. Managing integrated marketing communications -- 19. Managing advertising, sales promotion, and public relations -- 20. Managing the sales force -- 21. Managing direct and on-line marketing -- 22. Managing the total marketing effort.
650		0	_aMarketing - management.
650		6	_aMarketing - Gestion.
700	1		_aCunningham, Margaret H.
700	1		_aTurner, Ronald E.
856			_ydownload ebook
942			_cBK
999			_c3997 _d3997