000 00518cam a2200181Mc 4500
020 _a0077127137
020 _a9780077127138
050 _aHF 1416
_bHOL
100 1 _aHollensen, Svend.
245 1 0 _aMarketing planning :
_ba global perspective /
250 _a2nd ed.
260 _aBerkshire :
_bMcGraw-Hill Education,
_cc2010.
300 _axxiii, 430 pages :
_bIllustrations ;
500 _aIncludes bibliographical references and index.
650 _aExport marketing.
856 _ydownload ebook
942 _cBK
999 _c4011
_d4011