| 000 | 00851cam a22002294a 4500 | ||
|---|---|---|---|
| 020 | _a0131871528 | ||
| 020 | _a9780131871526 | ||
| 020 | _a9780132335713 | ||
| 020 | _a0132335719 | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bKER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007. |
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| 300 |
_ax, 722 pages : _billustrations ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing - decision making - case studies. | |
| 650 | 0 | _aMarketing - management - case studies. | |
| 700 | 1 | _aPeterson, Robert A. | |
| 856 | 4 | 1 |
_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014952399&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _ydownload ebook |
| 942 | _cBK | ||
| 999 |
_c4014 _d4014 |
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