| 000 | 00667cam a22002537c 4500 | ||
|---|---|---|---|
| 020 | _a9780071326377 | ||
| 020 | _a0071326375 | ||
| 050 |
_aHF 5415 _bMUL |
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| 100 | 1 | _aMullins, John, W. | |
| 245 | 1 | 0 |
_aMarketing management: _ba strategic decision-making approach |
| 250 | _a8th ed. | ||
| 260 |
_aSingapore: _bMcGraw Hill, _c2013. |
||
| 300 |
_a vii, 574 pages: _bIllustrations; |
||
| 500 | _aincludes index | ||
| 650 | 4 | _aApplied marketing | |
| 650 | 4 | _aMarketing | |
| 650 | 4 | _amanagement | |
| 650 | 4 | _amarketing | |
| 650 | 4 | _aMarketing--Management. | |
| 650 | 4 | _aMarketing. | |
| 700 | 1 | _aWalker, Orville C., | |
| 856 | _ydownload ebook | ||
| 942 | _cBK | ||
| 999 |
_c4128 _d4128 |
||