000 00819cam a2200289Ma 4500
020 _a9780070964525
020 _a0070964521
050 4 _aHD 9980.5
_bSER
100 _aZeithaml, Valarie A.
245 0 0 _aServices marketing :
_bintegrating customer focus across the firm /
250 _aCanadian ed.
260 _aToronto :
_bMcGraw-Hill Ryerson,
_cc 2007.
300 _axxvi, 630 pages:
_billustration ;
500 _aIncludes index.
650 0 _aService industries
650 0 _aCustomer services
650 0 _aMarketing
650 6 _aServices (Industrie)
650 6 _aService �a la client�ele
650 6 _aMarketing
650 7 _aCustomer services.
650 7 _aMarketing.
650 7 _aService industries
700 1 _aBitner, Mary .J...et al
856 _ydownload ebook
942 _cBK
999 _c4139
_d4139