000 00776cam a22002894a 4500
999 _c473
_d473
020 _a0131525425
020 _a9780131525429
020 _a0131548654
020 _a9780131548657
020 _a0131971212
020 _a9780131971219
020 _a0131525484
020 _a9780131525481
020 _a9780132003278
020 _a0132003279
050 0 0 _aHF 5415.2
_bMAL
100 1 _aMalhotra, Naresh K.
245 1 0 _aBasic marketing research :
_ba decision-making approach /
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2006.
300 _axl, 631 pages :
_bColor illustrations ;
500 _aIncludes index.
650 0 _aMarketing research.
650 6 _aMarketing.
700 1 _aPeterson, Mark,
942 _cBK