| 000 | 01601cam a2200325Ma 4500 | ||
|---|---|---|---|
| 999 |
_c481 _d481 |
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| 020 | _a9780273706892 | ||
| 020 | _a0273706896 | ||
| 020 | _a9786611552473 | ||
| 020 | _a6611552472 | ||
| 050 | 1 | 4 |
_aHF 5415.2 _bMAL |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / |
| 250 | _a3rd European ed. | ||
| 260 |
_aHarlow : _bPrentice Hall/Financial Times, _cc2007. |
||
| 300 |
_axxi, 835 pages : _bIllustrations ; |
||
| 500 | _aPrevious European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006. | ||
| 500 | _aIncludes CD-ROM in pocket attached inside back cover. | ||
| 505 | _aIncludes index. | ||
| 520 | _aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing research | |
| 650 | 7 | _aMarketing research. | |
| 650 | 7 | _aMarketing research - methodology. | |
| 650 | 0 | 7 | _aMarketing. |
| 650 | 0 | 7 | _aMarketing. |
| 700 | 1 | _aBirks, David F. | |
| 856 | 4 | 1 | _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 856 | 4 | 1 | _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 942 | _cBK | ||