000			01647cam a2200193Mu 4500
999			_c507 _d507
020			_a9788183186575
020			_aNo ISBN
050		4	_aHF 5429 _bNAI
100	1		_aNair, Suja R.
245	1	0	_aRetail Management /
260			_aMumbai : _bHimalaya Publishing House, _c2006.
300			_a478 pages :
500			_aIncludes cases.
505	0		_aCover ; contents; part 1 : introduction and role of research in retailing; introduction to retail management ; retail market strategy and consumerism ; research for retailing ; part 2 : planning and other management functions ; planning and merchandise management for retail outlets ; finance and location strategies for retailing ; location selection and human resource management ; marketing management and related issues in retailing ; part 3 : stores management and information technology ; store loyalty management and visual merchandising.
505	8		_aRETAILING AND INFORMATION TECHNOLOGY (IT) SUPPORT SYSTEMS PART 4 : SUPPLY CHAIN, CUSTOMER SERVICES AND RELATIONSHIP MANAGEMENT ; SUPPLY CHAIN MANAGEMENT ; IMPORTANCE OF CUSTOMER SERVICE AND QUALITY MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; PART 5 : MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS; COMMON WOES IN RETAILING ; FRANCHISING, BRAND AND MALL MANAGEMENT ; PART 6 : CASES ; CAFE' COFFEE DAY ; TANISHQ; SUBHIKSHA DISCOUNT STORES ; NIRULA'S ; HOT BREADS; BOOK CAFE; McDONALDS INDIA; GODREJ & BOYCE'S RETAIL OUTLETS ; SHOPPERS' STOP ; 'MULTINATIONAL FAST FOOD CHAINS IN INDIA.
650		4	_aRetail trade - management.
856	4	0	_uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=3011244
942			_cBK