000			00548pam a2200193 a 4500
999			_c514 _d514
020			_a007006847X (alk. paper)
050	0	0	_aHF 5804 _bADV
245	0	0	_aAdvertising excellence /
260			_aNew York : _bMcGraw-Hill, _cc1995.
300			_a1 v. (varied pagination) ; _bIllustrations (some col.) ;
490			_aMcGraw-Hill series in marketing
500			_aIncludes index.
650		0	_aAdvertising.
700	1		_aBovée, Courtland L.
700	1		_aThill, John V.,
700	1		_aDovel, George P.,
700	1		_aWood, Marian Burk
942			_cBK