| 000 | 00480cam a22001694a 4500 | ||
|---|---|---|---|
| 999 |
_c529 _d529 |
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| 020 | _a0131419293 | ||
| 050 | 0 | 0 |
_aHF 5415.527 _bRUS |
| 100 | 1 | _aRust, Roland T. | |
| 245 | 1 | 0 | _aCustomer equity management / |
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005. |
||
| 300 |
_axxii, 552 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _a Customer equity, Management. | |
| 700 | 1 | _aLemon, Katherine N. | |
| 700 | 1 | _aNarayandas, Das. | |
| 942 | _cBK | ||