| 000 | 00845cam a2200265Mc 4500 | ||
|---|---|---|---|
| 999 |
_c535 _d535 |
||
| 020 | _a0072316020 | ||
| 020 | _a9780072316025 | ||
| 050 | 0 |
_aHF 5415.33 _bHAW |
|
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw Hill, _cc2001. |
||
| 300 |
_axxiv, 776 pages : _bIllustrations ; |
||
| 490 | 0 | _aThe Irwin/McGraw-Hill series in marketing, | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aConsumer behavior - United States. | |
| 650 | 0 | _aMarket surveys - United States. | |
| 650 | 0 | _aConsumer behavior - United States - case studies. | |
| 650 | 7 | _aConsumer behavior. | |
| 650 | 7 | _aMarket surveys. | |
| 700 | 1 | _aBest, Roger J. | |
| 700 | 1 | _aConey, Kenneth A. | |
| 856 | 4 | 1 | _uhttp://www.gbv.de/dms/hbz/toc/ht013450123.pdf |
| 942 | _cBK | ||