000			01950cam a22002294a 4500
020			_a0131449680
020			_a9780131449688
050	0	0	_aHF 5415.35 _bSOL
100	1		_aSolomon, Michael R.
245	1	0	_aMarketing : _breal people, real choices /
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axxxii, 592 pages : _bIllustrations ;
500			_aIncludes index.
505	0		_apt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math.
650		0	_aMarketing - vocational guidance.
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W.
856	4	1	_uhttp://catdir.loc.gov/catdir/toc/ecip052/2004025605.html
856	4	2	_uhttp://hdl.library.upenn.edu/1017.12/366295
942			_cBK _2lcc
999			_c569 _d569