| 000 | 00614cam a2200205Ka 4500 | ||
|---|---|---|---|
| 999 |
_c583 _d583 |
||
| 020 | _a0070616310 | ||
| 020 | _a9780070616318 | ||
| 050 | 1 | 4 |
_aHF 5415.122 _bNAR |
| 100 | 1 | _aNargundkar, Rajendra. | |
| 245 | 1 | 0 |
_aServices marketing : _btext & cases / |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2006. |
||
| 300 |
_axx, 451 pages : _bIllustrations (some color) ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aService industries - India | |
| 650 | 0 | _aService industries - India - marketing - case studies. | |
| 650 | 7 | _aService industries - marketing. | |
| 650 | 7 | _aMarketing. | |
| 942 | _cBK | ||