| 000 | 00854cam a22002414a 4500 | ||
|---|---|---|---|
| 999 |
_c586 _d586 |
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| 020 | _a0072966343 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415.135 _bCRA |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 | _aStrategic marketing / |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 pages : _bIllustrations ; |
||
| 490 | _aMcGraw-Hill series in marketing, | ||
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 505 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - decision making. | |
| 650 | 0 | _aMarketing - management. | |
| 650 | 0 | _aMarketing – management, case studies. | |
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html |
| 942 | _cBK | ||