| 000 | 00550cam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c595 _d595 |
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| 020 | _a9780954532819 | ||
| 020 | _a0954532813 | ||
| 050 | 4 |
_aHF 6161 _bFIN |
|
| 100 | 1 | _aFinskud, Lars. | |
| 245 | 1 | 0 |
_aCompeting for choice : _bdeveloping winning brand strategies / |
| 250 | _a1st South Asian ed. | ||
| 260 |
_aLondon : _bVola Press, _c2003. |
||
| 300 |
_a104 pages : _bIllustrations ; |
||
| 650 | 0 | _aAdvertising - brand name products. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 7 | _aAdvertising. | |
| 650 | 7 | _aConsumers' preferences. | |
| 942 | _cBK | ||