000 00648cam a2200229Ma 4500
999 _c612
_d612
020 _a0333937155
020 _a9780333937150
050 _aHD 69
_bPAT
100 1 _aPati, Debashis.
245 1 0 _aBRANDing :
_bconcepts and process /
260 _aDelhi :
_bMacmillan India Ltd.
_cc2002.
300 _axi, 212 pages ;
_bIllustrations.
490 1 _aMacmillan business books
500 _aincludes appendix.
650 0 _aBranding (Marketing) - India.
650 0 _aBrand choice - India.
650 0 _aCustomer relations - India.
650 7 _aBrand choice.
650 7 _aBranding (Marketing).
650 7 _aCustomer relations.
942 _cBK