| 000 | 01038cam a2200241Ma 4500 | ||
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| 999 |
_c616 _d616 |
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| 020 | _a8174464107 | ||
| 020 | _a9788174464101 | ||
| 020 | _a8174464115 | ||
| 020 | _a9788174464118 | ||
| 050 |
_aHF 5412.12 _bMAR |
||
| 245 | 0 | 0 | _aMarketing strategies for emerging markets / |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bExcel Books, _cc2005. |
||
| 300 |
_axii, 437 pages : _bIllustrations ; |
||
| 505 | 0 | _asection A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets. | |
| 520 | _aPapers presented at an international conference held at Calicut in December 2004. | ||
| 650 | 0 | _aMarketing – India – management - congresses. | |
| 650 | 0 | _aMarketing – management- congresses. | |
| 650 | 7 | _aMarketing - management. | |
| 700 | 1 | _aNargundkar, Rajendra, | |
| 700 | 1 | _aPanda, Tapan K. | |
| 942 | _cBK | ||