| 000 | 00579cam a22001814a 4500 | ||
|---|---|---|---|
| 999 |
_c619 _d619 |
||
| 020 | _a0072964723 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5821 _bARE |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary advertising / |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 614 pages : _bCol. Illustrations ; |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
| 942 | _cBK | ||