| 000 | 00570cam a2200205Mi 4500 | ||
|---|---|---|---|
| 999 |
_c689 _d689 |
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| 020 | _a0273683551 | ||
| 020 | _a9780273683551 | ||
| 050 | 0 | 0 |
_aHF 5415.126 _bTAP |
| 100 | 1 | _aTapp, Alan. | |
| 245 | 1 | 0 | _aPrinciples of direct and database marketing / |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c c2005. |
||
| 300 |
_avii, 489 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 650 | 6 | _aMarketing direct. | |
| 650 | 7 | _aMarketing. | |
| 650 | 7 | _aMarketing management. | |
| 942 | _cBK | ||