000			01488cam a2200253Ia 4500
999			_c764 _d764
020			_a9781259070952
020			_a1259070956
050		4	_aHD 30.4 _bCOO
100	1		_aCooper, Donald R.
245	1	0	_aBusiness research methods /
250			_a12th ed., international edition.
260			_aNew York : _bMcGraw-Hill, _cc2014.
300			_axxvi, 692 pages : _bIllustrations (some color) ;
490			_aThe McGraw-Hill /Irwin Series in operations and decision sciences,
500			_aIncludes index.
505	0		_aPart 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data.
520			_aThis text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
650		0	_aIndustrial management – research - methodology.
650		7	_aBusiness and Management.
650		7	_aBusiness - research.
650		7	_aBusiness - methodology.
700	1		_aSchindler, Pamela S.
942			_cBK