| 000 | 01357cam a22002058i 4500 | ||
|---|---|---|---|
| 999 |
_c782 _d782 |
||
| 020 | _a9781292016627 | ||
| 050 | 0 | 0 |
_aHD 30.4 _bSAU |
| 100 | 1 | _aSaunders, M. N. K. | |
| 245 | 1 | 0 | _aResearch methods for business students / |
| 250 | _a7th ed. | ||
| 260 |
_aHarlow, England : _bPearson, _c2016. |
||
| 300 |
_axxvi, 740 pages : _bIllustrations ; |
||
| 500 | _aRevised edition of Research methods for business students, 2012. | ||
| 505 | 0 | _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. | |
| 650 | 0 | _aBusiness - research. | |
| 650 | 0 | _aBusiness – research - data processing. | |
| 700 | 1 | _aLewis, Philip. | |
| 700 | 1 | _aThornhill, Adrian. | |
| 942 | _cBK | ||