000 01357cam a22002058i 4500
999 _c782
_d782
020 _a9781292016627
050 0 0 _aHD 30.4
_bSAU
100 1 _aSaunders, M. N. K.
245 1 0 _aResearch methods for business students /
250 _a7th ed.
260 _aHarlow, England :
_bPearson,
_c2016.
300 _axxvi, 740 pages :
_bIllustrations ;
500 _aRevised edition of Research methods for business students, 2012.
505 0 _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness - research.
650 0 _aBusiness – research - data processing.
700 1 _aLewis, Philip.
700 1 _aThornhill, Adrian.
942 _cBK