| 000 | 00593cam a2200193Mi 4500 | ||
|---|---|---|---|
| 999 |
_c81 _d81 |
||
| 020 | _a9781260083521 | ||
| 020 | _a1260083527 | ||
| 050 |
_aHD 9980.5 _bZEI |
||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _cc 2018. |
||
| 300 |
_axxviii, 514 pages : _bIllustrations; |
||
| 500 | _aIncludes index. | ||
| 650 |
_aService industries - marketing. _aCustomer services - marketing. |
||
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 942 | _cBK | ||