| 000 | 03734cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c826 _d826 |
||
| 020 | _a9781433118654 (hbk. : alk. paper) | ||
| 020 | _a1433118653 (hbk. : alk. paper) | ||
| 020 | _a9781433118647 (pbk. : alk. paper) | ||
| 020 | _a1433118645 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aRA 418 _bSTR |
| 245 | 0 | 0 | _aStrategies for developing global health programs / |
| 260 |
_aNew York : : _bPeter Lang _cc2014. |
||
| 300 |
_avii, 383 pages : _billustrations ; |
||
| 490 | 1 | _aHealth communication, vol. 5, | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aStrategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal -- | |
| 505 | 0 | _aConveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps. | |
| 650 | 0 | _aCommunication in medicine. | |
| 650 | 0 | _aHealth promotion. | |
| 650 | 0 | _aInternational cooperation. | |
| 650 | 0 | _aWorld health. | |
| 650 | 1 | 2 | _aHealth Communication - methods. |
| 650 | 2 | 2 | _aHealth promotion - methods. |
| 650 | 2 | 2 | _aInternational cooperation. |
| 650 | 2 | 2 | _aWorld Health. |
| 700 | 1 | _aKim, Do kyun, | |
| 700 | 1 | _aSinghal, Arvind, | |
| 700 | 1 | _aKreps, Gary L., | |
| 942 | _cBK | ||