000			00545cam a2200169 i 4500
999			_c830 _d830
020			_a9781538101049 (cloth : alk. paper)
020			_a9781538101056 (pbk. : alk. paper)
050	0	0	_aHF 5415.123 _bBLA
100	1		_aBlakeman, Robyn,
245	1	0	_aIntegrated marketing communication : _bcreative strategy from idea to implementation /
250			_a3rd ed.
260			_aLanham : _bRowman & Littfield, _cc2018.
300			_aviii, 359 pages : _bIllustrations ;
500			_aIncludes index.
650		0	_aCommunication in marketing.
942			_cBK