000			01227cam a22002294a 4500
999			_c859 _d859
020			_a9780136089834 (pbk. : alk. paper)
020			_a0136089836 (pbk. : alk. paper)
050	0	0	_aHD 62.4 _bYIP
100	1		_aYip, George S.
245	1	0	_aTotal global strategy /
250			_a3rd ed.
260			_aBoston : _bPearson, _cc2012.
300			_axxiii, 295 pages : _bIllustrations ;
500			_aEarlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes index.
505	0		_aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
650		0	_aInternational business enterprises - management.
650		0	_aStrategic planning.
650		0	_aInternational trade.
650		0	_aInternational economic relations.
700	1		_aHult, G. Tomas M.
942			_cBK