000 00615cam a22001934a 4500
999 _c883
_d883
020 _a9781412981491 (pbk. : alk. paper)
020 _a1412981492 (pbk. : alk. paper)
050 0 0 _aHF 5414
_bLEE
100 1 _aLee, Nancy R.
245 1 0 _aSocial marketing :
_binfluencing behaviors for good /
250 _a4th ed.
260 _aThousand Oaks, Calif. :
_bSAGE Publications,
_cc2011.
300 _axi, 502 pages:
_bIllustrations ;
500 _aPrev. ed. entered under: Kotler, Philip. Includes index.
650 0 _aSocial marketing.
650 0 _aBehavior modification.
700 1 _aKotler, Philip.
942 _cBK