000			01353cam a2200193 a 4500
999			_c885 _d885
020			_a9780132744034
020			_a0132744031
050	0	0	_aHF 5415 _bARM
100	1		_aGary, Armstrong.
245	1	0	_aMarketing : _ban introduction /
250			_a11th ed.
260			_aBoston : _bPrentice Hall, _cc2013.
300			_axx, 506 pages : _bCol. illustrations ;
500			_aIncludes index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
650		0	_aMarketing.
700	1		_aKotler, Philip.
942			_cBK