| 000 | 00676cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c894 _d894 |
||
| 020 | _a9780078028793 (pbk.) | ||
| 020 | _a0078028795 (pbk.) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bMUL |
| 100 | 1 | _aMullins, John W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxi, 547 pages. : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aWalker, Orville C. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html |
| 942 | _cBK | ||