| 000 | 00734cam a22002178a 4500 | ||
|---|---|---|---|
| 999 |
_c896 _d896 |
||
| 020 | _a9780078028946 | ||
| 020 | _a0078028949 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bWAL |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2014. |
||
| 300 |
_axvi; 368 pages: _bIllustrations; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aMullins, John W. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html |
| 942 | _cBK | ||