000 00524cam a2200193 a 4500
020 _a9780078028892 (acidfree paper)
020 _a0078028892 (acidfree paper)
050 0 0 _aHF 5415
_bKER
100 1 _aKerin, Roger A.
245 1 0 _aMarketing /
250 _a11th ed.
260 _aNew York, NY :
_bMcGraw-Hill/Irwin,
_cc2013.
300 _ali, 745 pages :
_b Illustrations ;
500 _aIncludes Index.
650 0 _aMarketing.
700 1 _aHartley, Steven William.
700 1 _aRudelius, William.
942 _cBK
_2lcc
999 _c901
_d901