000			00833cam a2200193 a 4500
999			_c903 _d903
020			_a9780273779834
020			_a0273779834
050	0	0	_aHF 5415.13 _bKOT
100	1		_aKotler, Philip.
245	1	0	_aMarketing management /
250			_a14th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _cc2013.
300			_axxii, 679, pages. : _bIllustrations ;
500			_aIncludes endnotes and index.
505	0		_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650		0	_aMarketing
700	1		_aKeller, Kevin Lane,
942			_cBK