000			01065cam a2200217 a 4500
999			_c906 _d906
020			_a9780136074892 (hbk.)
020			_a0136074898 (hbk.)
020			_a9780136074625
020			_a0136074626
050	0	0	_aHF 5415.13 _bWIN
100	1		_aWiner, Russell S.
245	1	0	_aMarketing management /
250			_a4th ed.
260			_aBoston : _bPrentice Hall, _cc2011.
300			_axxi, 506 pages: _bIllustrations ;
500			_aIncludes index.
505	0		_aMarketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
650		0	_aMarketing - management.
700	1		_aDhar, Ravi.
942			_cBK