| 000 | 00511cam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c908 _d908 |
||
| 020 | _a9780077861056 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bPET |
| 100 | 1 | _aPeter, Paul .J. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / |
| 250 | _a11th edition | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axvii, 796 Pages : _bIllustrations. (some col.) ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBK | ||