000			01330cam a2200193 a 4500
999			_c913 _d913
020			_a9780136087588
020			_a0136087582
050	0	0	_aHF 5429 _bBER
100	1		_aBerman, Barry.
245	1	0	_aRetail management : _ba strategic approach /
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_axxix, 654 pages : _bCol. illustrations ;
500			_aIncludes index.
505	0		_aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
650		0	_aRetail trade - management.
700	1		_aEvans, Joel R.
942			_cBK