000			00548cam a2200193 a 4500
999			_c926 _d926
020			_a9780273753285 (pbk. : alk. paper)
020			_a0273753282
050	0	0	_aHF 5415.123 _bCLO
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion, and marketing communications /
250			_a5th ed.
260			_aBoston : _bPearson, _cc2012.
300			_a463 pages : _bCol. illustrations ;
500			_aIncludes index.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
700	1		_aBaack, Donald.
942			_cBK